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Get Your Best Web Site Design for Small Business

September 18th, 2018

Internet is the most influential media today and if as a small business you want to make your mark then having the right website design really matters. With the right type of web site design for small business you can leave a long lasting impression on your clients & prospects. A carefully planned and designed web site can make a difference for a small business. Based on how well you have designed your web site customers may choose to stay and buy rather than moving on to some other website. Here are a few tips on web site design for small business that will help you get favorable customer response:

Branding: Internet gives small businesses the ability to look much bigger than they actually are, take advantage of it. Develop a strong brand identity online so that you look professional. A strong branding instills faith and confidence in prospects and existing customers. Get a professionally designed logo and use it everywhere be it online or offline. The logo should become synonymous with the brand.

Focus: You are not building the website for you, but for your customer so make sure that your website focuses on what the customers need. Every visitor is an opportunity and to utilize it you have to understand what the customer wants. Do some research and find out about it and utilize them in your site.

Navigation: Poor navigation is one of the many reasons that customers move on. Navigation structure should be easy so that visitors get what they want with minimum clicks. Pages like “Products and Services”, “Portfolio”, “Clients”, “Locations” should be given importance. Make sure that whatever products or services you are offering is properly categorized and displayed.

Colors and Images: The proverbial “Don’t judge a book by its cover” doesn’t work for websites, on the internet people do judge a book by its cover, especially in case of web site design for small business. The right blend of colors and compelling images can work wonders and keep visitors glued to your site.

Content: It is one of the most important things in any web site design for small business. Make sure that you write compelling content using the right density of keywords. Don’t write unnecessarily, people scan web pages so make sure that a visual content hierarchy is maintained. A proper content hierarchy ensures better user experience and helps in easy navigation between the different pages of the website.

Page Load Time: Generally people tend to overlook it but loading time plays a crucial factor in web development. Developers add too many scripts and effects making web pages heavy but the truth is that no one likes to wait.

Call to Action: One of the fundamental errors that small business websites make is the absence of any clear call to action. Customers are always interested in offers, discounts, special promos, free home delivery, festival offers, free subscriptions etc; make sure such offers are highlighted. Use banners and colorful boxes to highlight offers.

Magento Development: Importance of Magento Development Services

September 17th, 2018

In today’s business scenario, online businesses are becoming more important and growing larger sales volume over physical businesses. For making these online stores, many eCommerce frameworks and solutions are being created. They enhance the look and feel of a website with their robust structure and high functionality as well as allowing greater control within a business. Among the many eCommerce frameworks available, Magento has become the top choice amongst website developers because of its incredible flexibility, scalability, efficiency and customizable features that can be added to any online store, making an eCommerce site that is more attractive to buyers and sellers. Here is an explanation of the great features that are included in Magento eCommerce development:

Low Cost Open Source: With Magento, there is very little set-up and running costs. Although there are some initial set up costs that includes domain registration, hosting, custom theme development and extensions costs, the benefits after this is a very high ROI in comparison to the setup cost. Developers can download, copy and modify Magento, as the source code will always be freely available. The community continues to evolve and develop new features, because it is an open source software and the community uses the same OSL 3.0 license for Magento. This open source software lowers business costs, while maintaining a high level of quality.

Easy Customer Interaction: With the help of Magento, customer interaction and customer services can be performed very easily. Magento provides great customer satisfaction because of its important features like account creation, customised form, different language options and currency conversion.

Magento is User Friendly: Magento is a user friendly eCommerce solution. Merchants can easily create catalogues, add product images, review products, manage inventory, orders, shipments and set different payment methods.

Magento is SEO friendly: In Magento, we can easily optimise any website because it is very SEO friendly. We can also incorporate Google Analytics for web traffic analysis and also to find out customer behaviour for the site. The reporting part is also good as it provides admin the dashboard for the report overview.

Marketing and Promotional tools: There are many great marketing and promotional options with Magento like Up Sell and Cross Sell to increase order values. Along with this, it has flexible pricing options which also generate great leads in marketing and sales.

Themes and Add-ons: There are many Magento themes available online for web development. The web layouts and functional add-ons can be installed without any hassle as Magento is less complex compared to other eCommerce solutions.

Magento e-commerce development is trusted by the world’s leading brands and has over 100,000 merchants using it. It is used for creating small, medium and large stores and is constantly updated and upgraded, offering many tools and features to help make websites noticeable in the continuously growing online market. This is why many online businesses prefer Magento for their e-commerce store development.

How To Start a Successful Web Design and Development Freelancing Business

September 16th, 2018

The topic is related to starting a web design or web development freelancing business of your own. You look at people who are making tons of money while working as freelancers, you envy that, you want to be where they are, but you don’t know the magic words for that?

Well here are some tips that you might need to practice a little more to be on the successful side of the freelancing business.

  • Good Work Skills
  • Links In The Market
  • Spreading and Sharing
  • Excellent Communication Skills
  • Business Management
  • Satisfying the Client

Good Work Skills: The first thing you will need is a complete set of skills, so that you can actually make something out of the client’s requirements. It is a golden rule that any skill that the most rare is the most paid skill. So you need to get a good set of skills and have good practice in any of web-development, graphic design, digital marketing, app development and content writing. If not all of them because at the end of the day, these skills are going to something you are actually going to be paid for, the better the skills, the more the clients are happy with you, the more price you can demand rarity of the skill set you own is also one of the most deciding factors.

Links In The Market: You may not have all skills and might get work which needs some skills you have and some skills from another person, in that case you need to have links with other skilled people who are out there

Spreading And Sharing: How many news, blogs and other stuff is there which you found out by searching it? most of the things we find are shared and spread out wide so we just find it, or it makes its way to us, that is the main part when it comes to this business, you need to post, spread and share your work, your repute and anything that can lead a client to you. selecting valid places to share or spread is half the game.

Excellent Communication Skills: There is nothing that can’t be achieved if you have good communication skills, better communication can lead to permanent clients. Every now and then when you get connected to clients by phone,internet or meet them in person, this attribute of yours is going to get you work and will be an asset to you.

Business Management: If you can do good management time, costs and other things you have to put into completing a project, you can be a very successful freelance worker. The right negotiation of prices at which you get to work for people, estimating all the work you are going to do and then demanding what may appear good to you and the one paying is also very important in this field. Your technical skills may get you a lot of work, but business skill are equally important.

Satisfy Client: Rule number one? The customer is always the one who needs to be happy at the end of the day, once or twice you may have to compromise on your demands but, it will give you good repute at the end. Happy customers are the source of more customers. The more people get satisfied with you, the more they will refer you to people around them and having people who have links in this Industry can get you a profile and repute enough to keep the work rolling.

Now to summarize this all you must be able to have good and effective communication and your work should be of good quality, your business skills should be polished, and your choice of customer and dealing with him should be up to the mark. One of the most important thing is having a business plan written with set targets, budgeting and expected return on investment.