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3 Massively Important Elements of Web Site Design

When we talk about web design, many people mistake it for something else. They think web site design is the same as web development. It’s not. Development is the process of writing and refining the code that makes a web site function in the way that it does.

In the context of creating and producing a web site, design carries a far broader meaning. It can mean layout, colour, typography, the content area, images, social media integration and so on. This can be confusing to many people, so a good way to remember is a web designer is like a decorator and a developer is like a house builder. One person has to design and decorate the house and a different person has to builds it. Thinking about it in this way is far easier to remember.

In this article we’ll discuss three major web design elements and explain why making them work together helps create a strong, coherent website that appeals to its visitors and offers them a positive browsing experience.

Central to any truly high-quality site are strong writing and editorial skills. The visual elements of a web site are important, but even the most professionally designed, beautiful site can be undone by bad writing and ineffective, poorly edited copy.

Good web site design must include professional copy writing and editing. Content that informs, persuades and calls a visitor to action is invaluable for online success.

Given that visual presentation forms such a huge part of the web browsing experience, graphic design is obviously another significant part of a strong website. Good-quality graphic design revolves around a deep understanding of spacing, grouping, proportion, balance, imagery, contrast and colour.

When paired with creative, dynamic copy, striking and original graphic design can really add style and substance to a site’s appearance, lifting it from being just another page a visitor skims past to one they find engaging and appealing.

A good web site design should also inherently lend itself to quick, effective search engine optimisation. From code to copy, call-to-action to “contact us”, a site must demonstrate to search engine spiders that it is genuine, fresh and relevant to what users are looking for.

Well-written, carefully chosen words, creative, intelligent graphic design and images and search engine-friendly code and content. These are just a few factors in good web site design. But done right, they can do good things for traffic, bounce rates and overall user experience.

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